How Social Proof Can Increase Enrollment

Social media offers many new and innovative ways to promote your training courses online, but it also excels in one of the oldest: recommendations from a learner’s peers. Of course, in the online world, everything needs a buzzword, and in this case, “peer recommendations” is now known as “social proof”

Social proof is a simple concept: people trust the recommendations of their friends and peers more than they trust traditional advertising. Leveraging these recommendations is a great way to expand visibility, increase enrollment and validate people’s confidence in your continuing education courses.


Social proof can be a powerful addition to your overall marketing strategy, and who better to leverage for these positive testimonials than your current learners? Oftentimes though, your learners would be willing to share their thoughts about your course but aren’t sure how to do it, so while in the classroom, let them know that you’d appreciate the feedback and explain how they can help advocate for your continuing education courses online. Here are just a few of the ways your current learners can help become advocates for your courses online.

Write a guest blog article

Have a current learner write a guest blog post about their experience in your training course. They can share their key takeaways from the course or any tips they’d like to pass along. This is a great way for future learners to get a first-hand look at what it’s like to take your course.

Social proof: Guest blogs give a personalized account of your training that a potential learner can identify with and see if they’d be interested in taking it themselves.

Provide a case study

Interview a current learner and use the information you collect to create a case study about their continuing education experience. Ask about their impressions of the course and the instructor, as well as how they plan to use the knowledge they acquired through taking the course. Make sure to follow up with that student to see how the information they learned has helped them in their career. These case studies can be posted on your website or blog.

Social proof: A case study can be an effective way to increase enrollment in your courses by showing specific examples of how the knowledge from your training courses can lead to a better career.

Share on social media

Learners can share their experiences or interesting facts presented in class on social media platforms such as Facebook, Snapchat or Twitter during breaks or before and after class. Then, your organization can share or retweet the posts as a quick testimonial.

Social proof: Social media posts help show the learner’s friends and colleagues that they are advancing their careers, which can help inspire their peers to do so, too.

Create Facebook events

If you’ve set up Facebook events for your future continuing education courses, your learner-turned-advocate can personally share and invite their friends who might be interested in taking a course.

Social proof: The invitation from the learner themselves will serve as a personal recommendation rather than an advertisement. Facebook event invites can also create a sense of community before the class even begins.

Leave an online recommendation

Whether it’s on your organization’s Facebook page or your website, positive reviews speak volumes. Ask your trainees to leave reviews sharing their experiences and recommendations online. This is something you can ask all of your learners to do after the course is over to gather more testimonials and boost your brand.

Social proof: Reviews increase the confidence in the value you provide through real-life feedback from actual learners.

In the world of social media, social proof goes a long way and can increase both the awareness and positive reception of your organization. If current learners are willing to share their experiences online, both future learners and your organization can benefit.

 

If you are interested in learning about other ways your organization can spread the word about your training courses and increase enrollment using social media, download our free whitepaper, “Promote your Training Courses with Content Marketing.”