Your association’s online content is valuable, and access to it is a privilege of members, attendees of the annual meeting, or those who have paid to view the information. That’s why protecting online content is necessary—it’s not intended for just anyone to see.
On the other hand, it’s important for the content to be visible to a wider audience so your association can grow and have a positive impact on the industry it represents. And that means you can’t keep too tight a lid on the access.
Balancing protection and visibility can be tricky. Thankfully, there are options available to you to keep your online content safe while also increasing your association’s reach.
- Digital Rights Management (DRM)
- What it is: DRM is a method of restricting access to copyrighted digital materials.
- How it works: DRM assigns control of the use of digital content to a computer program—not an individual user.
- How to use it: DRM offers a solid safeguard against unauthorized use. To lock down content tightly, go with DRM.
- What it is: Watermarking stamps a digital file with copyright information, plus date, time, and username.
- How it works: Content remains visible underneath the faint stamp, but it’s clear that the file was intended for just one user.
- How to use it: Watermarking is a compromise between DRM and no protection at all. Use it for protection that has little impact on usability.
- Subscription Management
- What it is: Users receive access to content and sign in to an online content hub to view it.
- How it works: Access is included in the price of registration to a meeting or membership. Associations can also charge for access to content outside of these situations.
- How to use it: Generate non-dues revenue by offering access to association content—conference, training, and/or publications.
Which option would work best for your association? We have experience with all three and can help you make that decision. Reach out to us to start the conversation!