A good conference app makes important information available to attendees—the complete schedule, venue maps, and the location of nearby hotels and restaurants. A great app also includes access to content like session handouts and abstracts, plus handy extras like note-taking capabilities.
The perfect app also helps attendees find and interact with each other, beyond merely providing access to the meeting’s Twitter feed. After all, your attendees want to connect to each other at conferences. Communication is important when you want to catch up with a colleague over drinks or compare notes with a new acquaintance. What’s the best way to get it done?
Person-to-person messaging to the rescue! Some apps allow attendees to create a social profile that’s unique to the app and does not include contact information. A user’s name, company, and job title pull through from the social media account you select (usually LinkedIn, though users do have the option of using Facebook and Twitter). Attendees can choose to include more personal information; those who are more concerned with privacy can keep it under wraps.
If communication and networking are important to your attendees, make sure you find a conference app that’s up to the task. For more tips on choosing the right app, read our white paper.