In case you missed it (ICYMI): Millennials prefer print when they read educational materials.
According to whom, you ask? Young professionals themselves! We worked with a third party to administer a survey to 548 men and women, age 22-33. Here’s a sample of the questions we asked. Want the answers, too? Download the white paper!
- When you read something you need to learn, which do you prefer: print or digital?
- Is it easier to learn from print or digital?
- How much do you agree or disagree with this statement: Printed materials are better for reference.
- How much do you agree or disagree with this statement: When I attend a professional conference, I want a printed program book.
At the risk of belaboring the point, I want to reiterate that the respondents were not in any way connected to Omnipress—or even the association industry at large. Their feedback is real and the results are solid.
Several survey-takers shared quotes, including this one, on the subject of note-taking:
I prefer printed materials because I am able to highlight, mark up, and jot my own notes down next to things that are important. Print materials, I think, are also less strenuous on the eyes. [I] definitely prefer to physically hold something (sounds odd, but I do the same with music—buy the CD then copy to PC so I have both formats). I don’t think you’re able to get the same effect with something in a digital format.
As you head forward into 2015, we invite you to reframe your thinking about event content. Young professionals—the very future of your association—have come out in support of printed educational materials. Get the full story: read the white paper. Comment below with your feedback, or reach out to us and let you know what you think.
We look forward to working with you in 2015! All the best to you, your loved ones, and your association colleagues this year.