What better way to show annual conference non-attendees what they’re missing than to literally show them what they’re missing?
Creating a short video to promote your annual conference can show potential attendees exactly what kind of experience they will have by attending your conference.
Association Forum of Chicagoland posted a great video for their 2011 Holiday Showcase that captures the excitement and fun of the event by sharing photos, while clearly justifying the value of the educational sessions, solutions sessions and networking with live interviews from actual attendees and exhibitors.
And we can attest to the video. We attend the Holiday Showcase each year. It’s just as fun as they make it look in the video!
How to Market Your Conference Video
Get your pencils ready for this one.
- Put your video on the homepage of your conference website. It’s really that simple. The homepage of websites get visited the most, so don’t make people dig to find your video. You should also include the conference video on your association website.
- Put social sharing tools on your website. Addthis.com or sharethis.com are simple widgets that enable your visitors to share your website.
- Tweet, Facebook and write a blog article (or two) about the video. And do it many times at random intervals.
- Include a link in your event marketing emails directly to your video.
It’s not rocket science.
Are you using video to market your conference? Tell me about it.