Articles Tagged ‘Content Strategy’

Strengthen Your Brand with USBs

Published by Gina Wentling

When it comes to branding, consistency and frequency are keys to success. Your brand is featured prominently on all of your event content, including your printed program, your mobile event

ICYMI: New Year, New Perspective – Millennials & Print

Published by Gina Wentling

In case you missed it (ICYMI): Millennials prefer print when they read educational materials.

According to whom, you ask? Young professionals themselves! We worked with a third party to administer

2015: The Year to Take Your Event Content Online

Published by Gina Wentling

In just a few days, 2015 will be here. As time marches on, your attendees may be wondering: When will your association start offering online access to event content?


The Evolution of Content Delivery

Published by Gina Wentling

Let’s take a 360-degree view of association content delivery—past, present and future. How did we get here? What is “here,” anyway? Where are we going next? What’s the best way

Before, During and After: Make the Most of Your Event Content

Published by Gina Wentling

As you approach your next conference or meeting, spend some time thinking about how to best use your event content. It’s possible that you’re not using this valuable resource to

Save Money with the EventCMS Suite of Services

Published by Gina Wentling

More and more associations are turning to websites and mobile event apps to distribute event content. This is a good thing! It’s important to offer content when, where, and how

Event Planners, What Will You Never Say?

Published by Gina Wentling

Sue Pelletier crafted a light-hearted list of 5 Things You’ll Never Hear a Meeting Planner Say, featured in a recent MeetingsNet Extra newsletter. To recap:

  • Let’s just wing it.
  • Lists?