Association Update: Now 1 in 5 American Adults Own a Tablet
Whether you like it or not, your association’s publications are trickier to convert into an eBook format than John Grisham’s latest novel. Complex tables, graphics and mathematical formulas can often
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Attract More Conference Attendees – Use Video to Market Your Events
What better way to show annual conference non-attendees what they’re missing than to literally show them what they’re missing?
Creating a short video to promote your annual conference can show
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4 Ways to Increase Non-Dues Revenue with Knowledge Centers
We’ve rarely met an association that frowned upon non-dues revenue.
Are you using your conference proceedings, publications and speaker presentations to increase non-dues revenue? Do you use these valuable assets
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Is Your Association Attracting Generation Y Membership?
In the words of Bob Dylan, “The times they are a changin’.”
I’m not sure if Bob Dylan was intending for his 1964 hit to reference associations, but it’s fitting,
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eBooks for Associations?
Welcome to the Chicken Book.
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For more information, check out our Online Portfolio.
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Association Content Strategy – The Hybrid Approach
Recently, I posted the blog article “Association Content Strategy:
Free or Fee?” The title might suggest an association’s content strategy must be one OR the other – free or fee.
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Association eBooks – 4 Reasons to Publish
Recently, I posted an article listing the 5 Reasons Associations Must Consider eBooks for Members (much to the dismay of Barnes & Noble, Starbucks, FedEx and USPS).
Your members love
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