Directory Printing – 5 Reasons Why Associations Still Produce a Book

Published by Steve Manicor | Filed under: Print

Printing a directory these days seems to be old-fashioned (or obsolete), but surprisingly many of our clients still have a strong desire interest in a printed directory.

According to Google,

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5 Reasons Direct Mail Works to Promote Your Conference

Published by Steve Manicor | Filed under: Associations, Print, Training

With shrinking budgets, green initiatives and the ease of email marketing, some meeting planners have all but abandoned direct mail initiatives to promote their events. But direct mail plays an

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Have Your Attendees Promote Your Event

Published by Steve Manicor | Filed under: Training

Power in numbers they say. For every conference participant you have registered, you have a marketing opportunity awaiting.

Remember the “I voted today!” sticker you get when you vote on

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Stuffing Conference Tote Bags

Published by Steve Manicor | Filed under: Conferences

Stuffing conference tote bags for for attendees is a lot of work!

After watching our crew stuff 10 different sponsor/advertiser pieces (and a hat) into a tote bag and repeat

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Justifying Going to a Conference

Published by Steve Manicor | Filed under: Events, Training

You know attendees love your events – just look back at the comments! But this year more than ever before, you’re unsure that they’ll be able to convince their employers

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In a Tough Economy, Attendance Drops Even at Free Events!

Published by Steve Manicor | Filed under: Associations

Recently, I attended the Affordable Meetings Mid-America event in Chicago. As you may know, this is a free event to meeting planners and one we have been exhibiting at and

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How ASAE is Using Twitter

Published by Steve Manicor | Filed under: Associations

Earlier today, I “tweeted” about 6 Ways To Utilize Twitter At Your Next Conference then I received this tweet from ASAE on how they will be using Twitter at the

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