Remember Sharon? She’s the Marketing Director at her mid-sized association who spent several hours a week fulfilling inventory and shipping workbooks in-house in order to “save money.” What Sharon didn’t

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QR codes are an underutilized but fast growing device that can save users time and money. QR or “quick response” codes are two dimensional bar codes that are readable by mobile

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“Print on demand” means a lot of different things to a lot of different people.

What is Print on Demand?

Whenever I talk to someone about print on demand, I

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Modern technology is radically changing the way publications are printed, inventoried and distributed.  Modern print equipment has made it possible to print ultra short runs of 5-50 units at relatively

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This seems to be a question organizers in the meetings industry wrestle with a lot lately.

Today, I am working with EventCamp Twin Cities leaders on the layout and content

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Over the past few years, the need to lower costs and “go green” coupled with increasing using of mobile and internet technologies has steered meeting professionals away from providing printed

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I’ve long held the assumption that our clients are publishers. Associations, societies, institutes, user groups and others hold as their mission, at the core, the duty to aggregate and disseminate

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