Articles for ‘Events’

Online Event Content: A New Conference Must-Have

Published by Gina Wentling

These days, when someone looks for information, they go online. When a well-meaning salesperson tries to hand off a brochure or other printed piece, we have seen more people asking

“Begin at the beginning”: Abstract Collection & Beyond

Published by Gina Wentling

In terms of content for your association’s annual event, where do you start? If you’re a Lewis Carroll fan, or a pragmatist, you’ll answer: “Begin at the beginning and go

Mobilize Your Attendees With a Personal Itinerary

Published by Gina Wentling

When your attendees come to your event, they can become overwhelmed. It’s easy to get caught up in conversations with colleagues, building new and further establishing old relationships. Losing hours

Settling in for a Good Read – The Case for Printed Proceedings

Published by Gina Wentling

As you think about your event content, consider how—as well as when and where—attendees will consume it. Some information, like conference schedules and speaker bios, will be read on-site as

March 2014 Tradeshow Roundup

Published by Gina Wentling

The Omnipress team has been on the road quite a bit already this month. Three tradeshows sent them to Orlando, Chicago, and Las Vegas.

CEO Tracy Gundert and Vice President

Our Project Managers Are Dedicated!

Published by Gina Wentling

As I was rewriting some Omnipress web copy last week, I typed out  “dedicated project manager.” When I showed it to a colleague, he had a question: Are the project

Early Bird Gets the Content (First)

Published by Gina Wentling

When is the best time to share event content with your attendees? No later than the beginning of the conference, of course, but why not before?

According to Samantha Whitehorne’s