A Member Benefit in an Unexpected Place

Published by Matt Larson | Topics: Publications, Training

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One of the questions we hear regularly from customers and prospects alike is, “How are other organizations solving this problem?” So, it’s exciting when we have an opportunity to let customers share their success stories directly with the association community!

State Bar of WI Creates a New Member Benefit

We had a chance to talk with George Brown, Executive Director of State Bar of WI, about the effect partnering with Omnipress had on the organization’s publications. We realized as we began talking that it wasn’t just his staff’s time that was freed up; in fact, working with Omnipress created another, very tangible member benefit. Watch George Brown talk about the value State Bar of Wisconsin was able to deliver to members because of their relationship with Omnipress.

 

VIDEO TRANSCRIPT

George Brown: A number of years ago we had a discussion as to whether we were a publisher or a publisher and a printer and we realized we’re really our specialty is publication, it’s developing the product, it’s not printing it and not delivering it.

And so we looked around for a partner. Not just a vendor but a partner to help us on that publication and distribution side. And we chose Omnipress.

This room is actually because of Omnipress because of the relationship we have with you. We were able to. This is actually where the printers were originally, when we knew we were going to shift over to you it freed up space. It freed up all the space in this room and another room across the hall. We call this the war room. The war room is where we can have all kinds of free form discussions. People can, staff or members can hold it for a day, two days, three days. Across the way we have what we call a peace room. It’s a much quieter room, its designed for in-depth conversations with folks and this extra space was really needed because this then frees up space on our first and second floors so that our members now have more space to use. So it really has been a benefit to us as an organization.

Dan Loomis: It is really interesting to hear what people are actually doing with the physical space. You don’t get the chance to hear that very often.

George Brown: Right

Dan Loomis: We appreciate you sharing

George Brown: Absolutely and what it does as a result in order to gain more space we don’t have to put an addition on the building. So the footprint stays the same, the usage of the building becomes more valuable to our members as well as to our staff. So that is really what we’re after.

 

About Matt Larson

Matt is the Creative Strategy Manager at Omnipress. His role on the marketing team is to create educational (and hopefully interesting!) articles, graphics and videos for association professionals. Outside of the office, he is probably biking, running or skiing and definitely listening to music.



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