How to Protect Your Association’s Online Publications

Published by Matt Larson | Topics: Associations, Online Publishing, Publications

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Your association’s publications are valuable. Before you share them on the web, it’s important to consider how you can protect online publications from unauthorized use.

In this video, Omnipress Product Development Manager Sean Lawler provides an introduction on how to protect your association’s online publications.

Watch Sean explain why an association would want to limit access to their content. He also offers three effective ways to control who can access your materials. Finally, you’ll learn the benefits and drawbacks to each of the available options.

Before developing your online publications, you need to know about this important topic. The right choice will allow you to offer convenience for members while keeping pirates at bay.


Video Transcript

Sean Lawler Omnipress Product Development Manager

People who do publications for associations may or may not be familiar with the term “DRM.”

DRM stands for Digital Rights Management. It’s essentially a way to protect your content.

You may have had experiences where your content’s been distributed without your consent. So we have many people come to us and say, “what can you do to protect our content?” and Digital Rights Management is the way to do that.

If you’re putting a lot of content online and you want it protected, again, there’s a couple different ways you can do that.

You can allow it as a protected download that has digital rights management applied to it. It virtually always involves some sort of browser plugin or software that you have to download and install.

What I prefer is more of a subscription model where people have to log in with the appropriate credentials because they’ve either purchased them or they have some sort of member status in order to view that content.

There’s another thing called watermarking—we kind of term it “soft DRM.”

It’s not really true DRM in the respect that you are prohibited from distributing the material, but what we do is that when someone downloads your book, a chapter, whatever that might be, we will stamp it with the user’s information, which usually makes people more honest about distributing that.

The drawbacks with DRM are a few pieces—one, it typically prohibits the user sometimes from legitimately accessing the content.

There’s much higher levels of support around DRM because people don’t understand it.

They might not understand that the material itself is DRM’d, let alone Digital Rights Management in general, so that’s always something you need to think about.

If you’re looking to DRM your content, you can do it yourself or you can go with more of a turnkey solution.

And that’s what Omnipress provides is that turnkey solution of, make a purchase, become a member, whatever that wall is that they pass through, now we can deliver that content to you in a variety of ways.

 

About Matt Larson

Matt is the Creative Strategy Manager at Omnipress. His role on the marketing team is to create educational (and hopefully interesting!) articles, graphics and videos for association professionals. Outside of the office, he is probably biking, running or skiing and definitely listening to music.



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