Attendees come to your conference to learn. Having high-quality educational program content is crucial to having a successful conference… if only it were that easy. Sourcing the best material from your industry takes hard work and a strategic focus. Part of that focus relies on setting goals to constantly improve your results.

You have probably heard of setting SMART goals that are Specific, Measurable, Achievable, Relevant and Timely. But how can you use SMART goals to improve the content that is collected for your conference? What’s the difference between SMART goals and DUMB (Don’t Use Meaninglessly Broad) goals?

Take a look at the infographic below and see how SMART goals can improve the educational content at your conference and how they differ from DUMB goals.

SMART Goals Infographic