Why Offering Both Online and Printed Training Materials is a Must

Published by Aaron Manogue | Topics: Training

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onlineThe training world is much like the rest of the content world when it comes to the emergence of digital content. With smartphones, tablets, and laptops in the hands of nearly everyone out there, it only makes sense to offer your training materials in digital form. But does that mean that you should get away from offering printed versions as well?

Although digital formats may seem more convenient and “just make sense”, there is absolutely still a place for printed materials. Now you’re saying, “Well, you work for a company that does a lot of print work, so of course you’d say that.” Which is absolutely true, but we also produce online and digital materials as well, so my stake in the argument is neutral.

Here are 3 Reasons Why You Must Offer Online AND Printed Training Materials:

1) Allow Pre & Post Studying: Many training courses simply expect students to show up for face-to-face training, learn as much as they can, and hope they can adapt what they were taught. If you offer them the opportunity to access materials online before and after the training event, as well in print during the face-to-face meeting, imagine the value you’ll provide and how well the training will stick with them as they move forward.

2) Some People Just Learn Better One Way or the Other: There have been a lot of studies done on the learning capabilities of students and trainees when it comes to learning via digital content and printed content. Much of it speaks to the fact that digital content is typically skimmed rather than actually read completely, like printed materials have a tendency to be read.

In a survey we conducted, nearly 75% of respondents found print to be the most effective material for providing positive learner experience and learning retention. If you ask me, it’s a case-by-case basis. Everyone learns differently, so why not offer both options for your trainees so they can choose to absorb your material.

“Education doesn’t just take place in stuffy classrooms and university buildings, it can happen anywhere, every day to every person.”

-Richard Branson

3) Flexibility is an Absolute Must: As the quote by Richard Branson above states, you can’t expect all learning to take place in your face-to-face training events. You need to allow it the flexibility to be consumed and learned anywhere the trainee needs. Offering both printed and digital versions of your content gives them the best opportunity to learn when, where, and how they’d like.

How do you learn the best? I’d love to hear your thoughts on this topic!


About Aaron Manogue

Aaron is our marketing magician here at Omnipress. He's in charge of bringing you all things SEO and marketing for your association and conference websites. Read More.

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