Online conference siteConferences compress months or even years of research and industry insights into just a few days. Even the most dedicated attendee can only attend a fraction of the sessions offered. And the learning that is gained will only “stick” if it can be easily referenced after the conference.

Providing your content digitally is a great way to make your content portable, searchable, and convenient for attendees to access on their terms. But what does “digital content” even mean, anyway? There are many ways to “go digital” and not all options will necessarily meet your strategic and financial objectives.

To help you navigate the landscape, we’ve developed a quick overview of three of the most popular options, each accompanied by 60-second video tour to give you a sense of how they work in practice.

Conference Website: An Expandable Learning Library

Accessing Content On-Site:
Using a laptop or tablet, attendees can easily search for materials, reference them during each session and even taking notes.

Accessing Content after the Conference:
A turnkey website dedicated to your conference content can house all of your past, current and future conference materials—papers, abstracts, posters, programs, photos, videos and speaker bios—allowing you to offer a robust learning library. Attendees can use the robust search feature to find the materials on sessions they attended, and even those they didn’t. And thanks to the power of search engines, your content is visible to a wider audience of prospective members while remaining protected and accessible just to attendees.

Take the 60-Second Tour

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Conference App: The Most Essential Information in the Palm of Their Hand

Accessing Content On-Site:
Often times, attendees make decisions on which session to attend on-the-fly. A conference app is a convenient way to review the most current materials from a recent session or preview the next one while on-site.

Accessing Content after the Conference:
Although they are a very useful on-site tool, conference apps don’t typically have a long shelf-life after the conference, and therefore typically don’t serve as a source of ongoing reference.

Take the 60-Second Tour


 

USBs: Searchable Content Packaged as a Giveaway

Accessing Content On-Site:
Attendees can easily plug the USB into their laptop, search for materials using a web-like interface, and to follow along during a session. However, it’s important to take note of how many of your attendees use a tablet, as they typically don’t support USBs.

Accessing Content after the Conference:
Because of their compact size, USBs travel well, and can therefore be referenced again and again on a desktop or laptop computer at home or in the office. Most USBs are static tools, however, which means that once they have been handed out, the content cannot be updated to reflect any last minute topic or program changes.

Take the 60-Second Tour


Interested in learning more about digital solutions or want to see a personalized demo? Let us know.

What’s your preferred method for “going digital?” What are your attendees asking for? Share your experiences with your community here.