Key Takeaways from AMC Institute’s 2016 Annual Meeting

Published by Tracy Gundert | Topics: Abstract Management, Associations, Conferences, Content Strategy, Events, Online Publishing, Print

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T Gundert at AMCI 2016It was my pleasure to attend the AMC Institute’s 2016 Annual Meeting in Anaheim, California last week. Steve Manicor, Omnipress’ VP of Business Development, participated in the speed dating event and I presented a five-minute talk on the results of our the trends shaping the future of conference content. (Download the white paper to read our recent state of the industry report, which explores many of these issues.) Omnipress also provided the printed program and room signage for the conference.

Of all of the AMC Institute conferences I have attended, this year had some of the best educational sessions I’ve seen. The keynote speakers presented fascinating insights about association management and the overall business world. Dr. Alan Beaulieu identified several emerging economic trends and the impact that different generations (specifically Baby Boomers and Millennials) will have on the future. The economy is, for better or worse, driven by the consumer. In the short-term, Dr. Beaulieu predicts growth.

Dan Barnett presented his ideas on the core of success—the importance of having the right vision and taking productive steps to execute on it. He recommends measuring activities as well as outcomes to drive success. Sam Richter provided fascinating insights on using the internet to research your business prospects. He encouraged attendees to take their Google searches one step further. I found it astounding and somewhat frightening just how much you could uncover when you get creative with your use of internet searches.

Outside of the sessions, AMC Institute’s Annual Meeting was valuable for the networking opportunities and association “shop talk” Steve and I enjoyed with AMCI members. It’s always a pleasure to help people solve their conference content problems, from abstract management to better leveraging digital materials.

Steve and I enjoyed our time at the AMC Institute’s 2016 Annual Meeting, and look forward to representing Omnipress again next year. In the meantime, if your AMC is interested in how Omnipress can help you serve your clients, reach out to us! We’d love to hear from you.

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About Tracy Gundert

Tracy is the leader of Omnipress as CEO and as mother of three girls (including twins) she has really figured it out how to manage life and work. She is part of our blog to share insight into what she is seeing in the association and non-profit industries.

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