2016 State of the Industry Report: The Changing Shape of Conference Content

Published by Tracy Grzybowski | Topics: Abstract Management, Conferences, Events, Print

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soir-confFor most associations, a primary objective of the annual conference is delivering education and knowledge to attendees. Which means that for conferences, content is king. As technology continues to evolve, attendee demographics shift and user preferences change, are associations seeing a shift in how they need to deliver content to meet the needs of current and future attendees? The short answer…yes.

We conducted an online survey of 151 association professionals, a majority of whom are responsible for conference planning, to understand the current state of conference content, key challenges, and how organizations are preparing for their future members.

Insight #1: Associations report their attendees want them to offer a greater blend of print and digital content before, during and after the conference

Sixty percent of respondents reported seeing a shift in how attendees prefer to receive conference materials. Based on responses, it’s clear that print isn’t dead, but a print-only (or, even digital-only) strategy is. Our respondents reported that increasingly, attendees are favoring a greater blend between print and digital, and associations are responding accordingly. Our respondents report offering an average of 2.6 different content formats at their conferences, allowing attendees choose how they want to receive conference materials based on their learning preferences.

At the same time, nearly one quarter of respondents were unsure of whether their attendee preferences were changing. As membership demographics continue to shift in the next few years, these associations will need to start monitoring and measuring preferences and behaviors much more closely.

What other insights did associations provide about the evolution of their conference content? Read the full report here, and let us know what you think.

Free Download: 2016 State of the Industry - Conferences
 
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About Tracy Grzybowski

Tracy is the leader of our marketing team here at Omnipress. She's a seasoned marketing professional with demonstrated success delivering upon organizational goals. She is also very proud to have served as President of the Madison Chapter of the American Marketing Association, and currently serves on the board.



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