OmniPresence: 2015 in Review

Published by Gina Wentling | Topics: Abstract Management, Associations, Conferences, Fulfillment, Print, Training

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Tracy Gundert- SmallerThe end of the year is a good time to reflect on where you’ve been and how far you’ve come. It’s also a perfect time to take stock of what changes have taken place and how your business has grown to adapt, as well as where you can focus your attention in 2016.

In terms of associations and their content delivery for conferences, training, and publications, I have seen a number of changes in 2015.

Abstract management: Many associations feel challenged by the process of collecting, reviewing, and managing abstracts for their annual meetings. Whether they are used to collecting abstracts via email or find themselves frustrated with a clunky online system, meeting planners are at their wit’s end. Don’t lose hope! A better abstract management system is closer than you might think.

Printed materials: On the heels of our survey and white paper, Millennials & Print, we have seen that attendees of all ages are requesting printed materials at conferences. In our conversations with association professionals, we have heard that their attendees are more interested in printed conference materials than they would have guessed, which tracks with our survey results.

Continuing education training: In 2015, we have worked with more associations on their continuing education materials. Training directors have shown an interest in using a combination of printed materials and online resources. We have learned that they don’t want to worry about managing a large inventory of multiple titles, carrying the risk that content changes will make the books outdated. A microinventory is a better fit; all learners get the materials they need with much less waste.

We also remember our accomplishments as the year comes to a close. I am proud to share that Omnipress’ Marketing Manager, Aaron Manogue, was awarded the 2015 Wisconsin Society of Association Executives (WSAE) Young Professional Award. Through his involvement with WSAE’s editorial board for its publication Vantage Point and his attendance at WSAE events throughout the year, Aaron has shown himself to be a passionate, knowledge professional. Congratulations, Aaron! Omnipress is proud of you.

As we look forward to 2016, we continue our work to help associations deliver knowledge to their attendees, members, and learners. We know how important it is to you to fulfill your association’s mission, and how much easier that is when you have a team of professionals, inside of your organization and in your circle of vendors, that believe in a common goal. In 2016 and beyond, Omnipress will continue to expand the services we offer so we can help you do what you do, more simply and easily than ever.

The Omnipress team wishes you the happiest holidays and all the best in the New Year. Here’s to a successful 2016!

 

About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.



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