How to Manage Content Updates with Print on Demand
Your association’s industry is in a continuous state of development and progress. That’s great for professionals in the field—members of your association—because that means the field is constantly evolving. Engaged professionals are curious about this forward movement; they’re not stagnant or bored.
Regular change is a risk for printed continuing education materials, though. Printed books on a shelf could become obsolete before they reach your learners’ hands.
Print on demand helps you minimize loss. A small number of extra copies are kept on hand (a microinventory), but there aren’t dozens of boxes full of books no one will ever read. To make matters even better, you only pay for course books that learners order.
If frequent content changes are needed, this can lead to major cost savings. Say your industry releases standards every six months. With print on demand, you won’t have to toss hundreds or thousands of books that become outdated, literally overnight.
If you need to change content because industry standards have changed, you can use the opportunity to update other parts of the content as well. Perhaps the course book cited 2013 statistics, because those were the most recent figures available when the content was written. Do a bit of research to get 2014 numbers and you’ll have more accurate stats to go along with the fresh content. Print on demand allows you to keep your information current and complete, without the risk that come with larger print runs.
One association switched to print on demand and saved 60% on print and fulfillment costs. Read the case study to learn more! Then leave a comment. We’d love to hear what you think!