Winning the Battle Between Printed & Online Corporate Training Materials

Published by Gina Wentling | Topics: Blended Learning, Online Publishing, Print, Training

  • Pin It
  • Pin It

Vector Chess Knight - Black and White VariationsSometimes, in an effort to make the best choices for learners in corporate training courses, we create dilemmas that don’t necessarily exist. Take, for example, the idea that course content should either be delivered entirely in print, or exclusively online.

Most learners—or, to be more inclusive, most people—are not committed to reading all materials one way or the other, regardless of the content. You might read all of your news online, but insist on reading printed novels. Your sister, on the other hand, wants to read a printed magazine, but prefers to read non-fiction on an eReader because she travels so much. Maybe your son researches a homework assignment on a desktop, but is just as excited as you are to visit the library to find his new favorite story and read the printed book.

When you read about how course content is presented to learners, the issue is often unnecessarily sharp. Either you should always offer print course materials because it’s better for retention and learner experience, or you should only offer online content because they are easier to update and seen as more convenient.

Clearly, both formats have their advantages and drawbacks, which is why your organization can only truly meet the needs of all or your learners by offering both printed and online training materials.

Our recent survey showed that millennials in particular favor print for educational content. Other research backs up our findings. We believe that print is a best practice for educational materials.

That said, online training materials have their place as well, and that doesn’t mean simply a list of PDFs on a web page that no one visits. In order for online content to be useful to learners, it should be well-organized, searchable, and current.

Omnipress’ online training materials bring your organization those features and much more, including note-taking capabilities, access control, safeguards to prevent sharing (digital rights management or watermarking), consistent branding, easy-to-use administrative access, and eCommerce.

End the fight between printed and online course materials—offer both for your next event! Learners will be happy to have the freedom of choice, and you’ll see that the issue of how to provide corporate training content never needed to be a battle in the first place. Everyone can win, every time, when you offer both printed and digital training materials.


About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.

Tags: , , ,

Leave a Reply

CommentLuv badge