Transforming Your Collected Materials

Published by Gina Wentling | Topics: Associations, Conferences, Content Strategy, Events, Mobile Apps, Online Collection Systems, Online Publishing, Print

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Life cycle - Danaus plexippusPapers for your annual event have been submitted and reviewed. You have started building the sessions and feel good about the conference. It’s shaping up to be a well-balanced, enlightening experience for attendees and speakers alike. The association should be proud of the content being produced for this special event.

Now comes the next piece of the puzzle: How should this great content be distributed? Is the printed program serving the needs of all of your members? Is this the year to add a mobile event app to help attendees navigate the conference as well as access materials? Is there a better way to host content online than simply posting PDFs on your association’s website?

When you work with Omnipress for abstract management, those collected materials have already found a good home. Because we offer so many options for content distribution, all within a single company, we can take your high-quality content and help you determine how to best deliver it to your attendees.

We have found that with most organizations, a multi-faceted approach to content delivery helps meet the needs of all attendees and members. Some people prefer the permanence and formality of printed proceedings. Others are doing more and more of their reading and academic research online; they may want to access association content through an easy-to-use, searchable website. Still others live in the space between—they want to view content on their computers, but may not have an internet connection everywhere they need to access it. Sounds like a good candidate for a flash drive of the proceedings.

Your collected materials have the potential to provide your attendees and members with the cutting-edge research and new ideas they need to transform their working lives. You are the facilitator of that transformation. When you provide the collected materials in the format most useful to attendees, you help them take their participation in your annual event to the next level.

Take your association content from submission to printed proceedings, event website, or mobile event app with one company to make it easier on yourself and more useful for attendees. Witness the evolution of the content as it morphs from humble submission to association-approved, must-read content. Omnipress helps you through the process, providing product solutions and guidance at every step.

Collection is just the beginning of the process for your association content. For more on how Omnipress can help you with content grow from caterpillar to butterfly, download the Event Content Planning whitepaper!

 

About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.



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