Monetize This—How Your Mobile Event App Drives Sponsors and Exhibitors

Published by Gina Wentling | Topics: Associations, Conferences, Content Strategy, Mobile Apps

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Monetize Mobile AppEvery association is looking for opportunities to generate non-dues revenue. Conferences offer a great opportunity to generate revenue through sponsors and exhibitors, who crave access to your members and will pay the price to get it.

Sponsors in particular are looking for as many touchpoints as they can get. From a prominent spot on your event website to a mention in the welcome address to a logo on just about every surface at the venue and page in the program, sponsors want as much exposure as possible.

A mobile event app takes this omnipresence that much further, and combines it with something else that’s become ubiquitous at your events—attendees’ smartphones and tablets. And when you’re looking for omnipresence, turn to Omnipress, and not just for the neat turn-of-phrase. We distribute event content online, in print, and through an app, so your sponsors know they’ll be front and center throughout the event.

The mobile event app offers sponsors more than just a link. Sponsors and exhibitors can provide a short company description and location in the exhibit hall. That venue map is easily accessible through the app as well. Once an attendee gets the idea to check out an exhibit, it’s a quick transition from the initial response to finding the information and making that booth visit a reality.

When sponsors and exhibitors meet attendees where they live—on their smartphones and tablets—, they’ll see a greater value in supporting your event. This can help you attract new supporters and retain those who have come to expect for additional exposure. Learn more about mobile event apps and reach out to Omnipress to schedule a demo!

 

About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.



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