Outsourcing Is Not a Four-Letter Word

Published by Gina Wentling | Topics: Associations, Fulfillment, Print, Training

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open boxWhen you hear the word “outsourcing,” what do you think about? A call center in another country? Americans losing jobs? Sometimes that’s the case, but not always.

For associations, the purpose of outsourcing is to allow the proper use of internal resources. If you’re printing and fulfilling orders in-house, your employees are doing busy work, not business.

Imagine how your association would grow if you stop printing and shipping out books on your own, and redirected those employees to membership or revenue-based tasks. Most associations have more ideas than they have time or resources. Freeing up employees for more meaningful, mission-driven work can help bring more of those ideas to fruition.

Question your assumptions about outsourcing, and you’ll find that this can be a good thing for your association and your employees. Trusting someone else to manage print and fulfillment doesn’t mean you have to let employees go; no one has to lose a job. This is simply a matter of redistributing human resources.

Skills needed for print and fulfillment are often more complicated than they first appear, especially if kitting, multiple delivery locations, and international shipping are involved. Using a partner with expertise in these areas, like Omnipress, will alleviate the burden on association staff and increase the likelihood that training materials will arrive as you requested, on time, and to the correct location with the right course books or training manuals.

Outsourcing is not a four-letter word, unless you outsource to multiple vendors. The time and frustration you’ll experience trying to juggle more than one fulfillment vendor might make you feel like using a few of your own four-letter words. Instead, turn “outsourcing” into a productive, cost-saving phrase: S-I-N-G-L-E P-A-R-T-N-E-R.


About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.

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