Print It! | Trends in Association Publishing

Published by Gina Wentling | Topics: Associations, Conferences, Online Publishing, Print

  • Pin It
  • Pin It

HiResPrint SmallerOmnipress is happy to offer you many options for publishing your association content. We welcome changes in how you deliver that valuable content and strive to accommodate your needs, now and far into the future.

That said, we’re always pleased when we learn that print still holds a place in the association industry. We love the visual impact of print, its marketing potential, its tangible value … we could go on and on.

Apparently, you agree! According to a blurb in November 4th’s Associations Now article, Lunchtime Links, over half of the participants in a survey about trends in association publishing expect ad revenues from their publications to remain steady in 2014. (Just four years ago, nearly half of respondents thought ad revenue would decline.)

Digital publications are making strides, of course. About 2/3 of survey-takers report that the associations they represent publish something digitally. The most popular association publications are magazines (in print) and newsletters (delivered digitally). Read the full survey (from FOLIO) for more results about association publishing.

Whatever the future holds for association publications, Omnipress will be there to help you through the transitions, while maintaining the standard of excellence you’ve come to rely on.

 

About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.



Tags: , ,

Leave a Reply







CommentLuv badge