How to Add a Mobile Event App Without Losing Your Mind

Published by Gina Wentling | Topics: Associations, Conferences, Content Strategy, Mobile Apps

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iStock_000017463784 SmallerEvery time you add a mobile app to your personal smartphone, there’s a gnawing voice inside your head. It’s time to add a mobile event app for the association’s next conference. I’ve been avoiding it far too long.

Then another voice enters the “conversation,” as it has many times before: But that’s going to mean so much work. I’m going to have to send out RFPs, sit through endless presentations, and attend meetings on which company to use. And that’s before we even start building the app! I don’t think I take on another irritating, soul-sucking project like that. Members would love to have a mobile app, but it’s possible they won’t miss what they’ve never had. Maybe I can put it off one more year.

(Let’s put aside the fact that you’re hearing voices in your head. Contrary to popular belief, internal self-talk is not a sign of mental illness, just the marker of a normal, busy brain.)

You can have it all—a mobile event app for your attendees and the peace of mind that it won’t be that bad to put it together. The secret is to streamline the process.

Think about it: Isn’t it the extra steps that turn event content management into a time suck? Reaching out to different vendors for every delivery format gets tiresome. And updates to three separate systems? It’s for the birds!

Make it easier on yourself—partner with Omnipress. With our EventCMS suite of services, you can use a single vendor for print, website services, and that new mobile event app. Work with a proven leader in the industry that has helped associations like yours for 36 years.

Build a mobile app with people who understand not just conferences, but how association events differ from a corporate sales meeting or a wedding expo. Streamline the process by working with a company that already understands where you’re coming from, and where you’d like to go.

The next time you download an app (for example, the excellent mind-boosting games in the Lumosity app), you can think, I’m excited to get started on a mobile event app for the association. I’d better make a note to call Omnipress!

 

About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.



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Comments

1.

September 25th, 2013Marvin McTaw says:

I would agree with Gina that creating event mobile apps are seriously pretty straight forward in this day and age. I would encourage associations to strongly consider what Gina is discussing as it does make sense and there are differences between a standard event app and an app for an association meeting or event.

That being said, associations should have a mobile strategy and should understand what their overall goal is. A lot of times, its easier to find the goal with a specific meeting or event (to help people navigate the event, network, etc.) versus trying to craft an overall association mobile app strategy to which specific events might not even be relevant.
Marvin McTaw recently posted..How To Incorporate Attendee Testimonials Into Your Event Based Marketing

Twitter: evcmtv


2.

October 17th, 2013Kathy Griffin says:

Having a native event app is a boon and comes in handy when you have a number of events lined up in a calendar year. Yes, I agree with both Marvin and Gina that apps are the way to go forward, provided you know what you want to accomplish. Though getting an app designed can be a cumbersome job, what you get in return far outweighs the cons. I want to briefly mention the environmental impact, albeit in a positive way, that a mobile app has. Imagine printing thousands of handouts and manuals for each event you organize: how many trees have you single-handedly destroyed? Now, consider an app – it’s a no-paper policy that works better than printed materials and also saves our trees. Isn’t that great?

Twitter: Event2Mobile


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