Trends in Corporate Learning

Published by Gina Wentling | Topics: Associations, Blended Learning, Fulfillment, Training

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iStock_000007384989SmallerBersin & Associates (Bersin by Deloitte) released a factbook on The Corporate Learning Factbook 2012. Get your complimentary copy here.

According to the report, interesting trends are emerging in corporate education. Spending has rebounded, for example, rising to levels that exceed not only the recession (2008-09) and the recovery (2010), but also the preceding, more prosperous years (2006-07).

Corporations are showing a commitment to providing employees with training opportunities. Even so, the study also indicates they are seeking greater value with the educational investments. Spending an average of $800 per learner, organizations are concerned about earning back in skills and productivity what they are putting out.

Corporate training groups spent about $67 billion in 2011. Many industries are impacted by technological advances and workers are falling behind. Companies must train them internally to mitigate these circumstances. More informal learning is being embraced as a strategy to stay afloat. Webinars and other e-learning methods are especially useful because they can accommodate larger class sizes. As spending has increased, there are fewer staff members available; the trainer-to-learner ratio has fallen to 5.2 per 1,000.

In order to extend their reach and manage staff reductions, corporations are calling on middle managers to present classes that had been previously taught by professional trainers. The commitment to training workers remains, with or without traditional means of delivery. Corporate trainers are spending less time in a classroom with students; online classes and one-on-one lessons (on-site or distance) are becoming more prominent.

In-person learning still has its place, though, and is some ways superior. Learner retention, while always important, is considered even more crucial as purse strings are tightened. Training that isn’t solidified with experience and practice represents a dismal ROI; making new skills stick is the right preventive measure, best taken in-person.

The results of this corporation-specific report have got us wondering: Are these trends echoed in the association world? What are your concerns and challenges with providing ILT in 2014 and beyond? How can Omnipress help?

With these questions in mind, we are working on a survey to ask your opinions on training, blended learning, learner retention, and other similar issues. Keep an eye on your inbox over the next few weeks. We’ll be looking for your feedback so we can do an even better job of meeting your needs and helping you face the challenges of modern worker education.

In the meantime, if you have questions on our print and fulfillment services, please contact Tony Veroeven or Dan Loomis.

 

About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.



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