Why Associations Should Go Online: Generate Revenue & Improve SEO

Published by Gina Wentling | Topics: Associations, Content Strategy, Online Publishing

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SEOAs your partner, Omnipress offers products that benefit not only association members, but the association itself as well. We’re here to make your life easier and help support your organization however we can. The Digital Publishing Platform helps improve your association’s reach by extending your brand, attracting new members, and engaging the existing membership.

But let’s get real. Some of the most compelling reasons your association should use a DPP haven’t even surfaced yet – until today! For example, I doubt your association would turn down a new revenue stream. Improving your search results online would be a major win, too, wouldn’t it? Omnipress can help you do that. Read on!

Generate Revenue — Your association probably offers publications (magazines, journals, newsletters) and other printed materials, like manuals, policies, and other books. Do you charge for those materials? I’ll assume yes. The same can be done for online resources! Your association can set up a fee structure for access to content, which will provide a steady non-dues revenue stream. You could charge for each piece of content, base access on role or membership type, or set up subscriptions. Annual subscription fees set you up for yearly financial benefits.

Improve SEO —Your association’s SEO (search engine optimization) results directly impact your organization. If potential new members can find you, they are much more likely to join and purchase access to your content. By going online, you give search engines – and new members – more opportunities to find your association.

Clearly, this system is a compelling way to present content and benefit your association in the process. Intrigued? Schedule a demo!

We’re so excited about this product, we’re not even done telling you all about it. Your assignment for tomorrow: Think about what content can be included in a Digital Publishing Platform. Think big, then bigger. I bet we still have a longer list than you just made. Check back tomorrow for the first installment!

 

About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.



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