Why Associations Should Go Online: Extend Your Brand

Published by Gina Wentling | Topics: Associations, Content Strategy, Online Publishing

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Yesterday you learned how the new Omnipress Digital Publishing Platform can help you attract and engage members. What else can the system do? So glad you asked! A DPP can also extend your brand.

iStock_000001513841SmallExtend Your Brand–It’s important that all of your business resources “match,” from your website to your publications to your social media pages. Take your logo, for example: you should use the exact same colors, wherever it appears.

A digital publishing platform is your members’ resource for contents of all sorts (more on that Friday and next week!). Omnipress will build your Digital Publishing Platform to complement the look of the association’s website. Because this is your content, your DPP, your brand. We offer seamless integration, so your content hub looks and feels just like your main page. Your members will feel right at “home.”

Believe it or not, there are even more ways the new Omnipress DPP can benefit associations. Tune in tomorrow to learn more about generating revenue (a perennial favorite) and improving search engine optimization (SEO).


About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.

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