Digital Publishing Essentials: Full-Text & Faceted Search, & My Library

Published by Gina Wentling | Topics: Associations, Content Strategy, Online Publishing

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Product Director Sean Lawler introduced you to the new Digital Publishing Platform (DPP) yesterday. We’re excited to share this new system with you!

Stay tuned to the Big Ideas Blog to learn more. Over the next several days, we’ll delve a little deeper into the reasons your association should take its content online and other important components of the DPP. Ready, set? Let’s go!

Full-Text & Faceted Search–Possibly the most compelling reasons to publish your association content online is the ability to search the content by simply typing in a keyword instead of riffling through a printed piece. When people look for information these days, it’s much more Google than a table of contents or an index, right?

Your members want the freedom of finding the association content they need the same way they find out anything else they want to know, from which band sang “I Want You to Want Me” (Cheap Trick) to the easiest way to clean the inside of your microwave (boil a 50/50 mix of water and vinegar in the microwave; wipe clean with a paper towel).

Faceted search takes this one step further, allowing the user to narrow a search by assigning different criteria for the most targeted, accurate results. Think of shopping for clothes online. You start with the misses department and then narrow the search by your size (we won’t ask). Say you’re searching for a dress, and you look great in blue. The store’s website lets you tailor your search (pun intended!) until all you see is blue dresses in your size. That’s faceted search in a nutshell.

Imagine how easily your association members will find, for instance, an abstract on breast cancer research from a 2009 conference in San Diego. Faceted search streamlines the process, bringing your members the content they desperately need, right now. Now, go buy that dress!

My Library–Consider this your members’ office bookshelf, accessible online. The resources they want most are set aside, from the conference handouts located (somewhere) inside a filing cabinet to the association magazines they recycled long ago to the massive standards book that’s starting to leave a noticeable dent in the backseat of the car.

With a DPP, your members can keep everything in one location for easy reference. What’s more, users can make the content their own by adding bookmarks, taking notes, and highlighting key terms and concepts, and they can access the library on any device with an internet connection.

Learn more about the DPP next week!

 

About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.



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