Content Marketing in Disguise: Leverage your Association’s Events

Published by Gina Wentling | Topics: Associations, blended learning, Conferences, News

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Your association thrives at events, providing a forum  for thought leadership in your field and networking among your members. But there’s a way to make your events even more successful: Change the way you think about them. Treat your events like content.

Hands Raised

In reading Mykel Nahorniak’s 8 Ways to Transform Events into Powerful Content Marketing, published on the Content Marketing Institute’s site, I was struck by the elegant simplicity of his idea. Nahorniak posited that organizations can optimize an event’s impact by strategizing and leveraging it, as they would any other piece of content. Promote it relentlessly, push it out to social media frequently, send email announcements and reminders periodically, and keep SEO in mind when event listings are written.

People remember in-person events they attended much more than they remember online content they simply skimmed. Once. Two years ago. Transform your events into consumable, memorable content your members will use, retain, and reflect on fondly for years to come.

 

About Gina Wentling

During her time as Marketing Communications Coordinator (2013-16), Gina wrote hundreds of blog posts for Omnipress. Her work has also been published in association publications. Read More.



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