ASAE’s Great Ideas Conference a Huge Success

Published by Aaron Manogue | Topics: Associations, Conferences, Content Strategy, Mobile Apps, News, Social

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ASAE Great Ideas ConferenceLast week, our COO, Tracy Gundert and I were lucky enough to be able to attend ASAE’s ‘Great Ideas’ Conference in gorgeous Colorado Springs, CO. We love attending these events in order to learn how we can further our knowledge and how we can use that knowledge to help our clients to continue to grow. This is always one of my favorite events to attend because of the sheer talent from the association industry that is there and it gives us a chance to really share our knowledge as well.

I attended the sessions of some very hard working and smart people while there and it helped to increase my understanding on the educational challenges associations are faced with. In the Next Generation Learning session led by Kathleen Edwards & Marsh Rhea, we learned that recent survey results indicate that the “5 Big Ideas that Matter Right Now for Learning” are mobile, university consortia, online games, development of a content strategy, and self-directed learning. Essentially, people want what they want, when they need it. Seems like a pretty basic idea, but when you really stop to think and identify those core ideas, the sky is the limit. 

target audience

Another speaker that really stood out for me was Sally Hogshead. Sally is a Hall of Fame speaker and author and she taught us all that each person has a personality trigger that gets others to be interested in us. There are seven different types including power, prestige, mystique, passion, alarm, rebellion, and trust. Sally invited us to take an assessment to determine which of the seven triggers is ours and I discovered that mine is Passion. This means that I am expressive, intuitive, impulsive, approachable, and transparent. It really opened my eyes to how important knowing your target audience is when trying to attract new members. If you can identify the personality trigger of your core member base, you can identify who you should be targeting as new prospects. It really was a great idea that Sally showed us and I can’t wait to see how we can use it to help our clients.

At another session, Shari Harley talked about ‘Creating Meaningful Business Relationships.’ She shared some great ideas on how to develop a better understanding of colleagues. I think we often over look the importance of healthy relationships with colleagues and how furthering those relationships can make for a more successful business all together. Just a little hint; if you want to know something, ask them!

One thing I was really excited about as well was getting some great tips on how to use my iPad more effectively inn Ronald Moen & Kyle Vicker’s Mobile Playground Session: ‘Hands-on iPad Training for the Power Users.’ I am by no means a power user, but I thought I would slip undetected into the session with other power users. I discovered how to use my Dropbox as an extension of my iPad so I can get easy access to documents and photos. I learned about using Evernote as a better tool for note taking and Skitch which is a great app to help you communicate ideas on documents or photos by drawing animated circles, adding a few words, and drawing arrows. It’s pretty neat!

Olympic Training Center - Colorada

At the end of the conference, we were lucky enough to take a tour of the U.S. Olympic Training Center. A small group of us were led on a tour by Jason Pryor, a champion Epee fencer. The biggest thing that I took away from the tour of the U.S. OTC was that they have to practice every day, all day. Jason told us that he can’t overdo his practice, because fencing is so much about the mind and if you practice poorly you end up reinforcing bad habits. I thought this was a great thing for all of us to consider. That sometimes you can overdo practicing the physical aspects of things, but that the brain is an amazing tool that we you should never stop exercising.

Overall, this conference was an amazing experience that taught me many things. From the practical use of a tool I use every day (iPad), to developing relationships with colleagues and how to really trigger people to get interested in us as people, it was a well-rounded event that brought a lot of talented people together. For those of you who couldn’t make it, I’d definitely suggest trying to make it next year. You won’t be disappointed.


About Aaron Manogue

Aaron is our marketing magician here at Omnipress. He's in charge of bringing you all things SEO and marketing for your association and conference websites. Read More.

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