Uploading Data to Mobile Event Apps
Once you have established which type of mobile app is right for your conference, then it’s time to consider how your conference content is going to be uploaded into your mobile app, by whom, and for how long it will remain active.
Here are the two biggest considerations you should make when planning the implementation of your mobile event app.
How is conference content going to be uploaded and who is going to do it?
This is a fairly big question and can certainly impact the development time and cost of your app.
If you want to enter all the information into your app either by uploading content or through data entry you can certainly save money, but the cost in time will go up greatly. As a meeting planner you may want to work with a provider who can both collect and upload at least the initial content into your app. This will increase cost but save time.
Once your content has been entered into you app you will want to understand what type of flexibility you will have for making your own updates or changes, and if you will have the ability to push alerts or notifications from the app.
Be realistic with your time. Many event planners think they will have plenty of time to enter content into the app only to find they scramble at the last minute.
One way to streamline your process is to work with a provider who can collect and repurpose the content from your online conference materials.
For example, if you’re producing online handouts or creating an online site, see if that same vendor can also produce your app. This saves time, money and frustration.
When do you need your app available for download and for how long?
Based on your app objectives you will have to make a determination as to when to make your app available for download. For example:
- If you’re using the app as a marketing tool, you may want to make the app available well in advance of the event. Then, you can use the alert notifications and Twitter feed to provide reminders and updates about the event. If the app is released too early when program or venue information is not fully uploaded, people may not see value and deactivate the app.
- If the primary reason for the app is to provide on-site information, you may wait until a week or two prior to the event to release the app. At this point, the app is fully loaded with program, speaker and venue information so it is instantly valuable. If you choose to have a Twitter feed of your conference hashtag, it will likely be active one or two weeks out, so your app will provide easy access to the latest discussion topics.
You also need to consider how long you want to keep you app active. Do you want it up for a full year, or are you going to take it down after two months? Leaving the app up can assist in marketing your next event. You might also want to use the app to point to a photo gallery to maintain post-conference energy. Talk to your app provider to determine the cost of changing modules and data within your app.
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7 Steps to Choosing the Right Mobile Event App For Your Conference
Download our step-by-step guide which goes over some of the key decisions you need to make when working with a vendor to develop a mobile event app.