4 Tips for Managing Access to Online Association Content

Published by Sara Olbrantz | Topics: Content Strategy, Online Publishing

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association content strategyThe number one question we hear about putting content online in a digital publishing platform is, “How do we manage access to our content?”

When answering this question, it is important to remember why you are creating a digital publishing platform. You are placing your content online for a very specific purpose: to solve your association challenges.

What is Your Biggest Association Challenge?

Association Challenges May Include:

  • Increasing membership benefits and perceived value
  • Increasing non-dues revenue
  • Increasing membership
  • Supporting your content marketing efforts
  • Expanding brand awareness
  • Increasing global utilization of your valuable content

4 Tips for Offering Content Online

After you think about your biggest association challenges,  you can identify your top association goals. Depending on the goal of your association, you can offer your content in a variety of ways. Here are a few examples:

If your association goal is to…

  1. Attract Members
    You may offer a reduced annual membership to non-members who have purchased five individual papers within the last year, or you might offer free access to students who may become future members.
  2. Provide Value to Attendees
    You can give attendees access to your conference abstracts, papers and handouts as a benefit for attending your conference.
  3. Increase Member Satisfaction
    Provide members free access to all of your content, enhancing member value and satisfaction.
  4. Drive Non-Dues Revenue
    You could offer certain content free to the general public. Other documents would be restricted: visitors could view only the first few pages. To view the entire document, they would need to pay or join your association.

Tell us how you’re managing access to your online content at @omnipress.

Free Download: Online Access Strategy
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About Sara Olbrantz

Sara has worked for Omnipress in the past as our Marketing Communications Coordinator. She has contributed a great amount to make our blog what it is today and has been published in association publications numerous times.

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September 23rd, 2014Anonymous says:

Wonderful blog! I found it while browsing on Yahoo News.

Do you have any suggestions on how to get listed in Yahoo News?

I’ve been trying for a while but I never seem to get there!

Many thanks

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