3 Steps to Making Your Content Easily Searchable Online

Published by Sara Olbrantz | Topics: Content Strategy, Online Publishing

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full-text search onlineAs discussed in our recent article, “Why Does Online Association Content Require a Search Tool?,” having a robust, full-text search engine that is intuitive and easy-to-use is the key to a successful digital publishing platform.

“Members and users will return to your publishing platform again and again if they are able to search your content quickly and easily, and, more important, find what they are looking for.”

So, how exactly do you begin to organize your content to ensure it is intuitive for your members to find online?

Checklist – Developing a Full-Text Search Engine for Association Content

Step 1: Decide how you want to organize your content.

Examples:

  • Table of Contents
  • Author Index
  • Subject or Track
  • Conference
  • Year
  • Type (presentation, paper, video, etc.)

Step 2: Create a list of the fields (metadata filters) to include in your Search tool. These are the fields your users will select as filters to find relevant content more quickly.

Examples:

  • Title
  • Author
  • Topic
  • Keywords
  • Publisher
  • Conference
  • Year of conference/publication
  • Type of document

Step 3: Determine your Search tool’s features, layout and capabilities.

Examples:

  • Simple Search and Advanced Search options
  • Location – on left navigation bar, pop-up screen, separate screen
  • Placement, color, size and prominence of Search button

Learn more here: Guide to Making Online Content Searchable

Or, simply click the green download button below.

Free Download: Searchable Online Content Strategy
 
online search tools

 

About Sara Olbrantz

Sara has worked for Omnipress in the past as our Marketing Communications Coordinator. She has contributed a great amount to make our blog what it is today and has been published in association publications numerous times.



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