What Associations Can Learn From Angry Birds About Publications
By now I’m sure most, if not all of you, are familiar with the popular game Angry Birds developed by Rovio Entertainment. What you might not be familiar with is Angry Birds is diversifying into a book publisher. Now that seems like an unusual move since the trend we always hear about is publishers moving from print to online.
In an interview with Sanna Lukander, Rovio’s Vice President of Book Publishing, she further explains the move by saying, “We all have just seen a glimpse of the Angry Birds World and as books are such a wonderful way to tell and share stories, this branching out just seems so natural.”
She later states, “It’s up to us publishers to share the stories in the preferred formats and through the channels that our readers feel comfortable with.”
What We Can Learn – Content Delivery is Decided by Members
As new medium options become available, it’s important to make decisions based on how your publication content is consumed.
- Is online the best choice?
- Can print be a viable option?
- Does an eBook format make sense?
Chances are a single medium won’t appeal to your association’s entire member base. You may find a blended approach of multiple formats is the best answer.
The role as a publisher is to produce and deliver content. The medium in which the content is delivered is decided by your members.
How Can I Decide?
It’s not always easy to balance publishing decisions and budget, but I’ve put together a few simple considerations to help guide you in choosing the right medium(s) for your association’s publications.
Remember: A blended solution of several mediums may be the healthiest choice.
Online Publishing Considerations
- Searchability: Your association publications are used as reference tools in your member’s industry. This means members don’t read front to back, but rather look up specifications or topics of interests as needed. Online tools, like digital publishing platforms, have far superior search capabilities than eBooks or printed materials. Custom metadata allows online content to be displayed in search results very granularly.
- Content Revisions: If your content requires frequent updates due to changing regulations, laws, etc., making changes online is much more cost-effective than other medium options.
eBook Publishing Considerations
- Convenient: You want your content to be accessible without internet connectivity. eReader devices are portable, convenient and don’t need an Internet connection once your association eBook is downloaded. Plus, your members can carry all of their publications without straining their backs.
- Read Cover to Cover: If your audience typically reads your publication front to back, like a romance novel, an eBook makes more sense than online.
Printed Publication Considerations
- Note-Taking: If members use your publication as a reference tool, print makes it easy to thumb through and find the specific content they are looking for quickly. Additionally, members appreciate being able to add in their own notes (or doodles) in the margins.
- Tangible: For many, a printed book is something tangible. It’s a purchased, physical item that people feel ownership with, and they know will always sit safely on their bookshelves.
Talk to us on Twitter – How do your members really want to use your association’s educational publications, and what is your association providing them with? #omnipress
Image courtesy of ThinkGeek.com
|Free Download: Searchable Online Content Strategy|
Guide to Making Online Content Searchable
Learn how to build the perfect search tool in your online publishing platform to help members find the content they're looking for.