3 Mistakes Associations Make With On-Site Training

Published by Sara Olbrantz | Topics: Training

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on-site trainingAssociation’s on-site training events play a critical role in building relevancy and increasing membership value and satisfaction. In fact, in our recent survey out of 280 respondents, 97.8% told us their on-site training seminars are valuable/extremely valuable for attendees.

But with dwindling training budgets (60.3%), frequent content changes (57.1%) and inventory management (44.3%) being the top challenges many associations are allocating more of their funds from on-site to online training.

Allocating more of your association’s budget to online training is not a mistake, but there are a few you should avoid in the process…

3 Avoidable Mistakes for On-Site Training

  1. Ditching Printed Training Materials. Even if your association is moving some of your educational training content online, certain materials like training manuals or instructor manuals still hold their value in print. According to our recent survey, printed materials were said to be nearly 90% effective for on-site training. So it may not be time to ditch the plastic coil student workbooks, but it might be time to complement them with online availability.
  2. Lacking Interactivity. One-way lectures are sure to draw your attendees’ attention from learning to daydreaming, texting and checking email. Make your association training fun and engaging. Interactive learning can help participants relax and feel comfortable within the environment which ultimately leads to a more effective trainings seminar.
  3. Archiving Training Content in a LMS. If you’re looking for a place to store last year’s training materials online, your LMS may initially look like a great option, right? Ehhh… If you’re looking to create an ongoing online archive of your dynamic training content, you need to have a robust digital publishing platform (which will also benefit your SEO). Just because your LMS is great for administering eLearning and issuing credits doesn’t mean it’s necessarily a great place to store your content.

Remember: It’s all about optimizing the learning and networking experience for your members.

What are you doing to optimize their experience? Talk to us on Twitter: #omnipress

Free Download: 2012 Survey Summary
 
on-site training research

 

About Sara Olbrantz

Sara has worked for Omnipress in the past as our Marketing Communications Coordinator. She has contributed a great amount to make our blog what it is today and has been published in association publications numerous times.



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