Association Update: Now 1 in 5 American Adults Own a Tablet
Whether you like it or not, your association’s publications are trickier to convert into an eBook format than John Grisham’s latest novel. Complex tables, graphics and mathematical formulas can often be a bit of a challenge in the conversion process.
But, that is no excuse for your association to avoid this “whole eBook trend.”
… eBooks are here to stay!
3 Reasons eBooks are Here to Stay
- eBooks are being offered in libraries .
In a recent article on NorthJersey.com, it was stated, “With the rise in popularity of e-book readers like the Amazon Kindle, Apple iPad and Nook from Barnes & Noble, local libraries are seeing a major increase in the demand for e-books, but there’s not enough of a supply of them.” With demand increasing, local libraries are now putting more focus on their digital collections. But, the pressure for eBooks will not just be on local libraries, if you’re association isn’t feeling the heat yet, it will soon.
- Tablet owners nearly doubled over the 2012 holiday season.
In a recent study by the Pew Research Center, the number of tablet owners nearly doubled after the 2012 holiday season. Now 1 in 5 (19%) of American Adults own a tablet. As tablet sales increase, so will the number of requests for your association’s educational publications and conference proceedings to be offered in eBook format.
- eReader technology is only getting better.
In the same study by The Pew Research Center, while they didn’t mention the most popular tablet, they did attribute the surge in tablet sales on the release of the new Amazon Kindle Fire and Barnes & Noble Nook tablet. According to a recent article on CNET, Amazon has been reluctant to give away sales figures, but analysts have estimated Amazon shipped nearly 4 million Kindle Fires during the fourth quarter of 2011.
Association Content Delivery is Critical
Your association’s educational content is what drives growth and keeps you relevant to your members. Providing that valuable content in the format your members want is just as critical as the content itself.
If you aren’t providing your eReading members your educational publications and other association content in an eBook format, someone else will.
Where do eBooks fit in your content strategy for 2012?
BTW – We’ve created “The Omnipress Guide to Association eBooks” to help our customers understand the conversion and distribution processes. You can check it out in the Customer Tools section of our website.