Manage Access to Online Content and Create Subscriptions
Do you want to use your association’s educational content from meetings, trainings and publications as a members-only benefit? Or maybe you’re looking to keep the gate open on some content but sell or restrict access to others?
Your system for hosting educational content online should allow you to create subscription offers based on user types, subscription length, member/non-member, pricing and content blocks.
|Member- Attendee||All Content||One year access||Free|
|Member- Non-Attendee||All Content||One year access||$200|
|Member- Non-Attendee||Content Block A||Six month access||Free|
|Non-Member||All Content||One year access||$400|
|Non-Member||Content Block A||Six month access||Free|
|Non-Member||Content Block B||Six month access||$75|
|Non-Member||Content Block C||Six month access||$145|
As part of mapping out your subscription access strategy, you will also want to identify specific content blocks to offer for sale. This is only relevant if you structure offers around specific tracks of content. For example, if you’re an alternative energy association, you may consider offering subscriptions to specific topics such as wind energy, fossil fuels or solar energy. This is especially helpful if you’re selling content to non-members.
Increase eCommerce with Teaser Content
For any segment of content that you are going to control access to, you will want to provide appetizer content that gives the potential buyer the opportunity to preview a portion of what they might purchase. This is very similar to Apple iTunes or Amazon.com mp3 download strategies. With recorded content, this might be a 5-minute snippet of the session, or you might provide the first page of a written document.
Previewing content also gets your potential buyer to spend more time at your digital publishing platform. If they know they can peek at a few things, they are more apt to look around.
How are you offering up access to your association’s educational content online?
|Free White Paper: Digital Publishing Platforms|
Eight Ways Digital Publishing Platforms Increase Association Growth
Check out these strategies to leverage your association's educational content to drive revenue, increase membership and improve member satisfaction.