What’s a Digital Publishing Platform to Your Association Content?

Published by Sara Olbrantz | Topics: Content Strategy, Online Publishing

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What do you call the website containing all your educational content – the technical papers, recordings, presentations, handouts, and publications? (This is no joke. There’s no punch line!)

Many associations simply refer to this as “putting conference materials online” or “online handouts.” Sure that’s what you’re doing, but what if you had a catchy, memorable name you could market and build your brand on?

What Associations Call “Putting Content Online”

  • eLibrary
  • Library of Knowledge
  • Knowledge Community – (For public facing communities)
  • Proceedings Central
  • Central Repository
  • Online Destination Site
  • Resource Center
  • Digital Library
  • Body of Knowledge
  • (Name of Org) Central
  • Electronic Resource Library
  • Knowledge Library

We call it a Digital Publishing Platform,or eLibrary (or Knowledge Center).

Tomato- tomahto, right?

Sharing your educational content to members and using it to attract new members can be the lifeblood of your association. That’s the most important part.

What’s your “digital publishing platform”?

Free White Paper: Digital Publishing Platforms
 
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About Sara Olbrantz

Sara has worked for Omnipress in the past as our Marketing Communications Coordinator. She has contributed a great amount to make our blog what it is today and has been published in association publications numerous times.



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