Association Alert: 1 in 6 American Adults Own an eReader
Did you hear? One in six Americans now owns an eReader.
Harris Interactive, a market research firm, recently conducted an online survey which polled 2,183 American adults on their reading habits.
Here are three key findings from the survey:
- 15% of American adults own an eReader. (This is a 7% increase from last year!)
- 15% of American adults plan to buy an eReader within the next six months.
- eReader users are more likely to purchase books. One third of Americans said they haven’t purchased a book in the last year whereas only 6% of eReader users said the same.
eBooks have entered the publishing industry with a bang. What this means for your association- You need to think about the way your members access and consume your prized educational resources.
Question: Does your association provide educational publications to satisfy both your reading members AND your eReading members?
5 Reasons Why Associations Must Consider eBooks for Members:
- eBooks are portable.
Your members can download and access educational content any time of day without having to worry about hours of operation. (Sorry Barnes & Noble.) Members can also access association content without worries of Wi-Fi connection. (Sorry Starbucks.)
- eBooks are space-savers.
What do you think weighs less- a digital eBook library of 18 association publications in eBook format on an iPad2, or 18 printed publications?
- eBooks allow instant access.
Your association’s content is downloadable in minutes from any location without having to wait for delivery. (Sorry FedEx and USPS.)
- eBooks make annotation easy.
Members can annotate and reference educational publications without highlighters, post-it notes, bookmarks or dictionaries. (Sorry, no doodling. But you can do everything else!)
- eBooks offer an alternative way to access content.
Not all members and non-members want their educational publications in a printed format. Offering an eBook along with your printed publication ensures ALL (or at least most) your members are happy.
How is your association adapting to the different changing reading preferences of your members? Are eBooks solutions a part of your content strategy?
BTW- Make sure and check out this nifty infographic LiveScience created from the survey results.
Image Credit: LiveScience