QR Codes: The Perfect Bridge Between Print and Digital Content

Published by Steve Manicor | Topics: Conferences, Content Strategy, Print

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QR codes are an underutilized but fast growing device that can save users time and money. QR or “quick response” codes are two dimensional bar codes that are readable by mobile devices, and allow users to scan and then link to online content. They are very handy devises for organizations that have a portion of content available in printed format but a much larger or more dynamic body of content online. These codes act as a bridge from the printed world to the more dynamic online world.

Implement QR Codes for Added Conference Value

Conferences are a perfect scenario where QR codes can add value to the user experience. Most conferences have a lot of mobile ready users who are bombarded with printed content such as session handouts, program books, conference schedules and vendor literature. The printed content is essential for the learning experience but it can become a logistic nightmare for users who have travel half way across the country to attend a conference.

With QR codes, instead of collecting all this material in a bag, the user can simply scan the QR code and be taken to the online content. The link can then be saved on their mobile devise and accessed over and over again. It’s convenient, simple to use and low cost to implement… What could be better?  In Asia where smart phone penetration is very high QR codes are very common, whereas in the U.S. use has been increasing along with the growth of smart phones.

Two Considerations Before Implementing QR Codes:

  1. Content Needs to be Mobile-Friendly: Your content needs to be online and formatted in a way that is optimized for viewing from a mobile device.
  2. Direct Users to Specific Area of Interest: Taking a user to a home page can be frustration. Taking the user directly to the information of interest is much more valuable.

The codes are simple to generate and easy to include on almost any type of publication, so talk to your content printer and be sure you take advantage of this powerful, yet low cost bridge between the print and online world.


About Steve Manicor

Steve is Omnipress' Director of Business Development. He has over five years serving the meetings and training industry. He leads our product/service leadership and development teams. ...read more

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June 8th, 2011chris uschan says:

I found these great examples of using QR Codes in Conference Books in an article by Maddie Grant at SocialFish:

Nice use of QR codes in a conference book

Twitter: chrisuschan


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