Create a Customer Service Culture with Your Content Strategy – Measure 1
In the book, 7 Measures of Success: What Remarkable Associations Do That Others Do Not (a book that established criteria to measure an association’s success), the authors shared the vision to the Girl Scouts organization, who pledge to bring girl scouting to every girl by “finding flexible pathways for girls to participate.”
When it comes to applying the “7 Measures” to your content strategy: Does your association’s content strategy include flexible pathways to collect, organize and share content and information?
When your organization creates or collects your industry’s best education, and most importantly, organizes and shares it in meaningful ways, you create a culture of customer service for your members.
How can you ensure your customers are happy with your content offerings?
This is article series is a continuation from my previous article, “Moving Toward a Measure of Success: Do You Have a Content Strategy?” which covered:
- Measure 2 – Alignment of Products and Services With Mission Falls Directly In Line With Creating a Content Strategy
- Measure 7– Alliance Building. You Have To Build Alliances When You Manage Content