Show Your Non-Attendees What They Missed
What better way to share the experience of your event than to create a video like the folks from Affordable Meetings did.
Here are my 6 tips for creating an exciting conference video.
1. Use sound – This video has a nice sound clip that fades in and out as you move through this experience.
2. Use people – Get reactions from your attendees, speakers, sponsors and exhibitors. Start the video and ask them a question… What did you like…? How’s it going? Why are you here? People like to watch people. You’ll be amazed how many participants will just share their point of view.
3. Highlight different segments of your event – Give perspective of the grand sessions, the expo floor, mingling at registration, breakout sessions, etc. Be sure to highlight sections on why people attend – to learn, to network, to be inspired, to shop (expo). You’re video should tell a story.
4. Use a mix of video and photos – Not every part of this video is “video.” Take a lot of pictures and take sort through them. By mixing it up, it creates a balance that is easy to follow.
5. Use words – Open your event with the title of your event, then mix in powerful descriptive words throughout the video. Tie it to your event theme.
6. Keep it short – Remember that people have short attention spans. Keep your video close to 2 minutes. If you can’t inspire someone in 2 minutes, then anything longer is a waste.
I know you’re thinking… this kind of thing must cost a lot of money. Wrong!
You don’t need a high-end video production company to do this. Of course, you can’t just rely on anyone who just happens to own a video camera as well. Use need to have a plan of what you want to capture in both video and photos(see #3 above). You need to have questions ready to ask your participants. You need to have a personality type that can engage with your participants.
Use a video/photo hobbyist volunteer or hire a lite-professional who can do the capture, sorting through and clipping. But before you begin, take some test shots and videos and see if the lighting and sound is good. There’s nothing worse than putting in all this effort to realize your audio wasn’t working well. After you capture your content, storyboard it. The final piece of the puzzle… Animoto.com — For five dollars you can create a really cool video and Animoto gives you the sound and trainsitions that will make your video zing. All you need to do is upload your pictures and video. They allow you to type in words, move elements around. It’s quite easy.
The final word of advice…
Share it everywhere you can on random occasions!
On your blog, facebook page, your event web site, in emails, etc.