An Offer to MPI WEC Presenters – Next Year, We’ll Provide the Handouts!
I recently attended MPI’s 2010 WEC in Vancouver.
First, Vancouver is amazing. It’s a big city, but VERY clean, safe and has great people with close connections to nature and beautiful views. All you needed is great weather… oh, yeah, we had that, too!
Meeting planners, don’t walk – run to Vancouver.
MPI Embracing Social Media
MPI did a wonderful job of embracing social media and community building. They are on the edge, taking some risks and some criticism, but dealing with it like professionals. I’m impressed.
If you haven’t figured this out yet… Tweeters are Innovators. Every organization needs to make a strong connection to these people. They may communicate in 140 characters, but their thinking is expansive and their reach is wide!
I’m concerned that MPI’s great intentions of Corporate Social Responsibility (CSR) have swung the pendulum to the side of irresponsibility… and the victim is “learning.” MPI provided no funding for on-site printed handouts, and they encouraged limited or no printed handouts from their speakers.
In every session I attended, the speaker indicated a “handout” would have helped them present the material better. In one of the sessions about Corporate Social Responsibility, the speaker indicated she had a great workbook she wanted to share, but wasn’t exactly sure how effective her presentation was going to be without it. As an attendee, and advocate of learning, all I could think was “Ugh!”
What’s The Green Elephant in The Room?
I’m sorry to be blunt, but take note: Paper is a renewable natural product and print-on-demand is efficient and cost effective (just ask us). The green-wasting “elephant in the room” is travel, which accounts for 80% of the carbon footprint that we’re all trying to decrease.
Learning Is Priceless!
Let’s make learning a priority for events, second only to networking. Is that not “the” value proposition for events?
Networking + Learning = greater human contributions, better sessions, happier attendees, a better experience which increases the likelihood to return and tell others about it. Which is the best type of marketing you can have.
My Offer – Free Printing by Omnipress!
I know for some meetings the printed materials are a cost issue (stop calling it a green issue – let’s be realistic). Maybe for MPI it’s an issue of priorities, but next year, I’ll take care of that. I believe in the value of meetings, the need to refocus on learning, ensuring meeting planners are well prepared, educated.
That said, I’m offering Omnipress’s printing services free to ALL speakers at WEC 2011 who feel a printed handout, workbooks included, will help them accomplish their goal… to educate.