How To Spend Two Hours of Time in Social Media

Published by Steve Manicor | Topics: Social

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“If I have two hours in a day (or a week) to spend on social media, how should my spend my time?”

This is not an uncommon question that many association executives and business leaders ask. While attending the event, “Social Media: An Evening with Chris Brogan” I got the answer.

Chris Brogan, a long-standing social media guru who works with large and mid-sized companies to improve online business communications broke down how one should spend their time in social media in to three buckets. I’ve paraphrased Chris’ response as well as added a few of my own insights.

Listening (30 minutes)

If there is one thing social media brings to us, it’s the ability to listen better than ever. No longer do we have to survey to hear what our customers and members are saying. Regardless of what tool or platform you are on, you need to listen. For example, if you’re trying to understand “Hybrid Events“, use Twitter search to see who’s talking and get links to examples and information. Listening also includes. Measuring web site traffic or the links in your tweets are good ways to know what your audience finds valuable.

Connecting (60 minutes)

People buy from people. And, people like to help people. It’s in our nature as humans. A good way to build relationships is to make a genuine connection. Here are a few ways to do this:

  • Make comments on blogs
  • Participate in a community or on a listserv
  • Use the @ mention and re-tweet in Twitter
  • Give recommendations in LinkedIn

And when you do share your voice, it’s about them, not yourself. Connecting isn’t where you comment on a blog and talk about your product or include your monstrous signature file. Connecting is responding in a sincere fashion.

Publishing (30 minutes)

Writing blog articles, creating and sharing videos YouTube. Posting photos on Flickr are just some examples of publishing. You need to think of yourself as a production studio or media company that adds something of value and meaning to your audience. Again, don’t talk about yourself! Talk about what’s important to your members or customers. Give them something interesting and helpful to read or watch. Promote the things that your product or services affect. If your a member organization, don’t write about why you should join and get into details what the benefits are, rather upload photos from your latest event or share an interview from your keynote speaker in your event blog.


About Steve Manicor

Steve is Omnipress' Director of Business Development. He has over five years serving the meetings and training industry. He leads our product/service leadership and development teams. more

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[…] This post was mentioned on Twitter by christopher uschan, D. Bradley Kent. D. Bradley Kent said: RT @chrisuschan: How to spend your time on social media — #engage365 #eventprofs […]


[…] Twitter friend Chris Uschan likes Chris Brogan’s choice of activities when spending two hours on social media — focus on listening, connecting and […]


June 23rd, 2010David McKnight says:

My take-a-way from Chris Brogan talk Monday night, beside he was funnier than I expected, was two comments:

His X-mas present to the group – Marketing and communicating to your customers or members is changing – displace traditional marketing and find “people to tell better stories about what companies (organizations) are doing”. I’ve been talking on our blog about reach and content strategies. These “people” are all around your organizations (members, speakers, your leaders)….and when you invest in social media it will bring out new “people” with great stories. Capture those stories and have a strategy to share it.

Number two, he shared his super power, one we all can have “do things that other people are afraid to do”. Maybe not a new concept but when combined with thoughts of how to be more innovative, how to lead with intention…it speaks volumes.

Invest in the hour to hear his thoughts, listen, then go listen some more. Thanks Chris!

Twitter: Djmcknight


June 23rd, 2010wendy soucie says:


One new tool that can help with the connecting part of the equation and make you more efficient with the connection in different places is I can build groups of people, use a tool called Social Finder (its like Rapleaf that Chris mentioned but less expensive) and collect the social profiles of people into my group. Then its like having blinders on because I go into say facebook or linkedin thru the dashboard and am much less distracted. I can look at 75-85 people in a hour and leave some valuable comments.

Its much better than voicemall from a social business relationship perspective.

Wendy Soucie
wendy soucie recently posted..If you register your site for free at

Twitter: wendysoucie


June 29th, 2010Dee Relyea says:

Chris, I was sitting in the front row and was fairly mesmerized by Chris B. He was a most entertaining speaker and provided ton’s of good tidbits on social media. I didn’t take many notes so am really glad you did. Thanks for sharing!
Dee Relyea recently posted..Are You Thinking Like an Entrepreneur or Employee

Twitter: deerelyea


July 2nd, 2010Eric Melin says:

Thanks for mentioning Spiral16. I saw Brogan speak recently and thought this was a really good way to divide things up. I just saw a post yesterday that was talking about how you could do it all in 10 minutes a day–wow! That would barely scratch the surface. People are starting to wake up to the value of engagement strategies, and you can’t do anything strategic in 10 minutes.

Eric Melin
Eric Melin recently posted..Semantic word totals from Gulf Oil Spill study

Twitter: Spiral16


July 2nd, 2010Christopher Uschan says:

Eric, thanks for the comment. And ditto wow to the “social media in 10 minutes a day.” 10 minutes a day? Are you kidding me? LOL – Maybe they know something we don’t…. or vice-versa!

Twitter: chrisuschan

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