5 Ways To Cut Printing Costs
- Limit the page count (or slides) authors can submit. Many associations strictly limit their authors to a page count of 6 to 8 pages. Your benefits are lower costs and usually better presentations as they have been more thought out. Print slides 2-up or 3-up per page. Just imagine the pages you can save by printing 3-up (i.e., 75 pages now becomes 25 pages). Fewer pages equal less cost.
- Use “house” stocks. Unique paper requirements usually cost more.
- Choose an economical binding method. Depending on your supplier, a perfect bound or saddle-stitched book can offer a greater savings to you over 3-ring binders or coil bound books.
- Avoid page bleeds. These pages require larger sheet sizes which, in turn, can cost more.
- Choose a standard trim size. Typically 8.5″ x 11″ or 5.5″ x 8.5″ are most cost effective. Check with your supplier to see what their standard sizes are. You may find your 6″ x 9″ book printed 5.5″ x 8.5″ could save you hundreds of dollars.
Bonus Tip: Gather sponsors for your educational materials versus other frills. Sponsors are looking for the best ROI on their money as well so why not have them defray the cost of producing your educational materials? This offers sponsors a meaningful opportunity for exposure to your audience while helping to reduce your out-of-pocket expenses. Just think, your attendees get useful educational materials in print or digital media, your sponsors get highly visible exposure and your expenses are reduced. Now that’s a win-win-win!