The Coolest Phone on the Planet
One of my colleagues sent me a link to what he titled “The IPhone Killer.” It was a web site for the newest, coolest phone in the universe, the Pomegranate.
The Pomegranate is a mobile phone, mp3 player, gps system, internet, global voice translator, camera, video player, movie projector, coffee brewer, razor and harmonica in one!
But then reality set in… I realized my treasured Pomegranate did not exist.
The Pomegranate phone is an invention of Journeyman Films, created to introduce you to Nova Scotia’s tourism campaign. It’s become an internet sensation. The viral marketing site took off, attracting the kind of attention that you can’t purchase with traditional advertising dollars.
As a marketing person, I think it’s time we do some creative thinking to generate buzz like Nova Scotia did. And you don’t have to spend tens or hundreds of thousands of dollars like they did.
Creative Marketing Works
Take a recent campaign I just finished. I took my camera around the office, taking little pictures of the stuff on everyone’s desks.
When I sent the email out, more than three times the usual number of links were clicked! My campaign cost? Nothing more than 5 hours of fun shooting a bunch of knick-knacks.
Associations Can Get Creative Too!
Omnipress works with more than 800 associations a year, and I know our clients are thinking about what else they can do to help their associations stand out with all the other competition for their members’ attention. To attract younger members, associations are going to have to move past direct mail campaigns to creative ideas that will make an impact.
What types of creative campaigns have you seen lately? How could associations use those ideas to create their own Pomegranate buzz?
View the “iPhone killer” here
You gotta check out the harmonica feature! Then keep exploring until you run out of things, then find out what the site’s really about.
Want more on viral marketing?
Check out David Meerman Scott’s blog, he’s on top of this viral stuff.