Considering Going Paperless at Your Events? Not So Fast!
Whew! I just returned from HSMAI’s Affordable Meetings National in Washington, D.C. and have a few interesting things to share with you.
HSMAI’s Green Meeting
To HSMAI’s credit, they are working to green their Affordable Meetings series of events in many different areas:
- They used recyclable name badges and lanyards
- Pushed the Washington Convention Center to have recycling containers on the premises that separated paper, plastic, glass, etc.
- Went a long way toward “paperless” by eliminating the handbook that contained all the speaker materials (slides, outlines, checklists, etc).
This was quite a change after having the printed handbook since 2002 available for all the attendees at their Mid America (Chicago), West and National (DC) events. Push back was immediately felt from two key groups at the National event last week in DC.
The challenge that HSMAI faced was whether to release the handouts online before the event or not to registered attendees. The sticking point came when HSMAI decided to not make them available because of the unique, free registration nature of the Affordable Meetings series. They (HSMAI) felt that giving the materials out in advance would prevent registered attendees from coming to the free and relatively “local” event.
No Handouts Affects Speakers
Many were anticipating the usual book of handouts despite being notified by HSMAI that this would not be available. For other speakers, including Vicky Betzig, CMP of Meeting Industry Consulting (and frequent speaker at the Affordable Meetings series, and MPI and PCMA events), the assumption was that if the book was not being done, the materials would be available to the registered attendees before the event for review, download and printing if they so desired. “If handouts are taken away, attendees and speakers expect to have access to them online or be able to print on-site. Not having either option makes it tough,” said Betzig. Secondly, people have different learning styles and some need the materials in front of them to take notes next to. These learners should be given access to view, download and print if they choose to – even if they have to pay for it.”
Now there’s an interesting concept! Give people access to what they want in an ala carte fashion and let them decide what’s right for them.
Another speaker, Philippa Gamse, CMC was frustrated because of the lack of paper handouts for her attendees to follow along and to take notes. Out of respect for her session attendees, Gamse resorted to going to Kinko’s and printing her session handouts at her own expense so that attendees could gain as much education as possible from her session.
Kudos to you Philippa!! Not many speakers would go to this length.
Gamse added, “Not having anything available for the attendee is really bad.”
Change Confuses Attendees
Omnipress sponsored and produced the conference journal, the handouts online and also recorded the educational sessions (where about 75% of speakers agreed to be recorded), so naturally attendees mentioned their frustrations to us.
“Since we provided these services it was natural that attendees talk to us about their feelings. Quite honestly, there was a mixed reaction from the attendees. Most applauded the greening efforts but some mentioned they prefer the handouts in hand to help them learn,” said Bob Hamm, Senior Account Manager at Omnipress.
Hamm also added, “We try to help our customers meet or exceed the objectives of all of their stakeholders, boards, speakers, attendees and exhibitors by providing conference materials that make sense. There are plenty of ways to help planners go green with their meeting materials including the use of recycled papers. It really comes down to what is best for the learning environment – then supply the attendees with that.”
So there you have it. Many things to consider when thinking about changing the way you deliver educational materials at your events.
- If one of the main objectives of the event is to educate, event organizers need to deliver the materials in a manner that best facilitates on-site learning.
- If that is in the form of printed handouts or handbooks, start printing.
- If electronic delivery (online or on CDs, flash drives, etc) with access before the event will work, then go that route.
My advice to event organizers in a world where people increasingly can get what they want, when they want it, where they want it and in what increment (individual sessions, the whole conference, a particular subject area, etc.) is to provide these options to the best of your ability.
Offer at least two options that capture the most of your market. If they have costs associated with them pass them along and let your attendees tell you where the value is with their money.
Communicate Your Strategy
Final learning point, if you are doing any major change to your events, tell people (attendees, speakers, boards, staff, press, etc.) about it often so they know the change is coming. Then have a mechanism in place to measure whether people liked the change or not. Then be willing to change again based on the feedback. As with many things, there isn’t just “one way” to do something.
Be well and keep educating!
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