5 Ways to Use Digital Content to Market Your Training Programs

Published by Gina Wentling | Filed under: Associations, Online Publishing, Training

A laptop lying on booksTraining professionals are always looking for fresh ways to promote their training programs. Using direct mail, email marketing, and social media can help market a new course or draw new students to your existing programs.

Have you considered using online training materials to drum up interest in your continuing education courses? Some ideas to get you started:

  1. Share the course syllabus. Some potential class participants will be motivated to sign up after viewing an overview of the material to be covered.
  2. Offer a free chapter of the course book. Give learners a taste of the content the course will cover to entice them to register.
  3. Post a practice exam. Want to take this tactic to the next level? Show what students can expect to learn by the course’s completion.
  4. Increase your online presence. When you make training materials available online, they are indexed by search engines, which makes it easier for people to find your organization when they search for professional development opportunities.
  5. Cross-promote other training programs. When learners access training materials online, you can use other areas of the website—banner ads, sidebars, pop-ups—to advertise similar courses they might be interested in.

Can you think of other ideas to market your program using online training materials? Leave us a comment!

3 Ways to Protect Your Online Content

Published by Gina Wentling | Filed under: Associations, Conferences, Events, Online Publishing

Your association’s online content is valuable, and access to it is a privilege of members, attendees of the annual meeting, or those who have paid to view the information. That’s

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Optimize Your Conference Print Process with These 5 Tips

Published by Gina Wentling | Filed under: Associations, Conferences, Events, Print

Printing materials for your association’s annual meeting is one of the last pieces to fall into place. And it’s not for lack of planning—it’s a necessity. Speakers are notorious for

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Is Your Continuing Education Program Ready for Generation Z?

Published by Tracy Grzybowski | Filed under: Associations, Online Publishing, Print, Training

Generation Z? What Happened to the Millennials? Those game-changing Gen Y youth who have been the subject of so much research and speculation have now hit the ripe old age

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2016 Conference Industry Report: The Print Conflict

Published by Gina Wentling | Filed under: Associations, Conferences, Events, Print

We surveyed 151 association professionals about the current and future state of conference content. Over the past few weeks, we’ve shared the results on the blog and on social media.

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Groundhog Day: Abstract Management, Repetition, & Abstract Management

Published by Gina Wentling | Filed under: Abstract Management, Associations, Conferences, Events, Online Collection Systems

For many people, Groundhog Day conjures up memories of the popular Bill Murray/Andie MacDowell movie. A recap for those who have forgotten the plot: Phil is a weatherman reporting from

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Training & Development Talk: Why You Should Resolve to Rebrand in 2016

Published by Dan Loomis | Filed under: Associations, Fulfillment, Online Publishing, Print, Training

Editor’s Note: Welcome to Training & Development Talk with Omnipress Product Director Dan Loomis! Every month, Dan will share his insights on the continuing education industry. He’ll focus on the

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