Print: It’s Not Dead Yet—And It Never Will Be!

Published by Gina Wentling | Filed under: Associations, Fulfillment, Online Publishing, Print, Training

zombiesWe’ve heard it time and again: Print is dead. No one buys paper books anymore. People live online, so there’s no value in printing continuing education training materials. Have you heard the death knell, too?

What do you think? It’s easy for us, as provider of (among other products and services) printed educational materials for training and events, to take the position that there is much to be gained from reading physical books. But we’re not alone.

According to a study out earlier this month from the Bureau of Labor Statistics, consumers are buying paper books and digital books almost equally ($29.20 annually on paper books vs. $30.18 on eBooks).

According to an article on Vox.com, there are some important differences among age groups. Younger “boomers” (ages 55-64), for example, spend three times as much on paper books as those under 25 do ($40.28 and $12.56, respectively).

Add this to the long list of reasons that print is, in fact, still relevant to your learners of all ages. Ask the next 20 people you see whether they prefer print or digital educational and professional materials and you’re likely to get a mixed bag—some want only print, some use digital exclusively, and some (perhaps most) call on different resources for different circumstances.

To be most valuable to the most learners, your continuing education training content should be available however your learners may choose to consume it. So go right ahead and offer content online; many learners will appreciate the opportunity to review content before the course and refer to it on the go.

Be careful not to count print out too soon, though. It’s far from dead, and many of your learners will find a printed course book or manual to be a vital source for learning, in and outside of the classroom.

Omnipress can help you with online access to training content as well as printed materials, order fulfillment, and inventory management. Partner with a vendor that can help you deliver educational content to learners, in print, online, and whatever format the future brings.

3 Factors to Consider When Choosing an Event Content Printer

Published by Gina Wentling | Filed under: Associations, Events, Print

Printing your conference materials always involves a certain amount of guesswork. How many do you need to provide enough for everyone who wants one but reduce waste? How much can

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Case Study of the Week: HEUG

Published by Gina Wentling | Filed under: Associations, Events, Print

Editor’s Note: With this post, we retire the Case Study of the Week blog series until spring 2015. To read more case studies like this one, visit the Our Work

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Thinking Globally? Act Wisely!

Published by Gina Wentling | Filed under: Associations, Fulfillment, Print, Training

When your organization’s continuing educations programs are relatively small, filling orders out of the office makes sense. Shipping a few orders of books a day doesn’t seem like a major

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3 Reasons to Choose an Abstract Collection System with Scheduling Capabilities

Published by Gina Wentling | Filed under: Associations, Content Strategy, Events, Online Collection Systems, Print

Your days tend towards the crazy-busy. When you divide your time between putting out fires and getting things done, it pays to use tools that multi-task as much as you

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Case Study of the Week: GP

Published by Gina Wentling | Filed under: Associations, Fulfillment, Print, Training

Dr. Rebecca Keller, CEO and Founder of Gravitas Publications, is passionate about science education and her Real Science-4-Kids series of textbooks. As her business grew, Dr. Keller found herself spending

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The Results are In!: All-in-One Survey

Published by Gina Wentling | Filed under: Associations, Conferences, Content Strategy, Events, Mobile Apps, Online Publishing, Print

We asked and you answered—there is value in using an all-in-one solution for your event content.

Last month, we conducted a survey in order to learn more about what you

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