Continuing Education: Why It Starts with a Conversation

Published by Dan Loomis | Filed under: Associations, blended learning, Fulfillment, Publications, Training

Fulfillment starts with a conversationContinuing education for many associations is at the center of who they are. It’s a way they provide their training and publication materials to their members, so truly, it allows that organization to provide the most value they can. It’s also an avenue for delivering non-dues revenue, which is important to any association.  If it weren’t for continuing education, many associations wouldn’t be able to separate themselves from the other organizations like them out there.

Unfortunately, print and fulfillment of continuing education materials is typically one of the biggest pain points for organizations that take part in it.  Most organizations are simply not set up to handle the amount of materials required to support the volume of courses they offer. Not to mention the task of packing them into boxes, and send them out in a timely fashion. They quickly find that they’re wasting valuable resources that should be focused on what they were truly hired for. Some of the people we have worked with have described it as “a necessary evil,” or something they must do in order to satisfy the student and/or instructor, but something that they know negatively effects the daily work of their staff.

I’m a firm believer that organizations have a great opportunity to be able to continue to offer their high value materials to their members, but also eliminate the hassle and utter discontent within the organization that print and fulfillment may be causing. The approach that we take, isn’t to simply complete a proposal and sent it their way. That’s simply an order taker, not a partner.

The best way is to start a conversation, and not just about your print and fulfillment process, but about your organization and its goals. If we can get a better idea of what your organization sees as a future path of success, and what the fundamental values that you uphold, it quickly turns into a true partnership. Those values that you hold true are absolutely important in the print and fulfillment process, and without knowing that, we’d be doing you an injustice.

A print and fulfillment partner that you’re considering should do three things when you first reach out:

  • Ask questions: This is one of the most important parts of the process. The print and fulfillment vendor should be asking you questions. So many questions that you feel like they know your process better than you do; because they should!
  • Challenge your current process: If a potential partner you’re considering simply duplicates your current process, what good are they really doing you? During the question asking process, they should discover inefficiencies or areas where best practices could be applied. They should be the expert and once they learn about your needs, they should provide a cost-conscious plan of attack.
  • Get to understand your intentions: Without understanding the real purpose of why you are printing and fulfilling materials, they have no idea the value you hold in those materials. For most organizations, their training and publication materials are some of their most valuable assets. It’s important that your new partner fully understands that value.

So what do you think? Is it time for a conversation about your continuing education materials? If so, let’s chat now!

OmniPresence: The Land of the Lost (Learning)

Published by Tracy Gundert | Filed under: Associations, Conferences

Last week, our blog featured a subject that is very near and dear to me: 5 Ways to Continue the Learning After the Conference.  As the CEO of a

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3 Really Easy and Truly Practical Ways to Stop the Collection Insanity

Published by Tracy Grzybowski | Filed under: Abstract Management, Associations, Conferences, Events

“To get different results, you need to do things differently.”

Have we all (unnecessarily) resigned ourselves to the fact that a collection and peer review process comes with a certain

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You’re Not That Unique: Printing & Fulfilling Your Organization’s Training Materials

Published by Aaron Manogue | Filed under: Associations, blended learning, Fulfillment, Print, Training

Now, don’t get us wrong. We understand that the value that you and your organization bring to your members, clients, and participants is immeasurable. There aren’t many (if any) other

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5 Ways to Continue the Learning After Your Conference

Published by Tracy Grzybowski | Filed under: Associations, Conferences, Events, Online Publishing

There’s something magical about the vibe you get at a really good educational conference, isn’t there? Attendees are soaking in the sessions like sponges. You can see the wheels turning

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Mobile Apps vs. Conference Print: When & Why You Should Have Both at Your Next Conference [Infographic]

Published by Aaron Manogue | Filed under: Conferences, Content Strategy, Mobile Apps, Print

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Professional Development Spending: Are Corporations and Associations Spending More or Less?

Published by Dan Loomis | Filed under: Associations, Fulfillment, Training

It’s one of the most common things we hear from clients and prospects alike. “What are other organizations doing and how much are they investing in professional development?” A lot

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