The content created for your annual meeting is one of the most valuable assets your association has to offer. Many organizations prefer to keep it under lock and key to preserve its special place as a benefit for attendees or members. Other associations choose to offer subscriptions to current and past content.
Controlling access and managing subscriptions can be a daunting, manual task. This is especially true if you have your IT staff build and manage your website, or if your provider is more hands-off. Without proper support, protecting your content can be very challenging.
The same goes for an event website that’s not connected to your AMS or registration system. Trying to keep track of who has paid membership dues, while tracking content subscriptions in a separate system, is a recipe for disaster.
What’s a revenue-seeking association to do? The answer is simple—partner with a website provider that can set up access control, subscription management, and eCommerce. Also make sure the vendor’s system can fully integrate with your association’s AMS or registration system to avoid double-entry and frustration.
We have accommodated clients with a wide variety of requests regarding access control; we can handle your unique needs, too. Do you want attendees only to have access to event content? We can do that. Members and non-member attendees? Sure. Access for attendees with paid registration but no access to non-attendees members unless they pay a subscription fee? Absolutely. It’s up to you.
We’ve seen just about everything, and if you present us with a new challenge, that’s our opportunity to figure out how to offer that variation, too. That’s one of the many benefits of working with a company that’s been a fixture in content delivery for associations for decades: We have a deep understanding of the industry in a way that most website providers don’t. Would you rather partner with a vendor that spends all day working with other organizations like yours, or one who worked with a grocery store this morning and will build a website for a tech startup tomorrow?
We’ll we wrap up the introduction of our new and improved event websites tomorrow. In the meantime, we invite you to try the demo, view the examples on the Our Work page of our website, and stay tuned for more innovative solutions from Omnipress!